Digital Audit: Review traffic sources, SEO health, paid channel performance, social engagement, and email metrics.
Competitive Scan: Identify keyword gaps, benchmark ad creative, and analyze share of voice.
Baseline KPIs: Document current visits, lead volume, conversion rates, and customer lifetime value.
SMART Goals:
Increase organic leads by 30% in six months
Achieve a 4× ROAS on Google Ads by Q4
Grow email list by 1,000 subscribers in three months
Alignment: Tie each goal back to revenue targets, brand awareness lift, or retention metrics.
Audience Segmentation: Prioritize two or three high-value customer personas by intent.
Channel Mix:
SEO: Target high-intent keyword clusters
PPC: Allocate budget across search, display, and retargeting
Social: Blend organic engagement with paid funnel activations
Email: Drip sequences for nurture and cross-sell
Positioning & Messaging: Define a unifying value proposition tailored to each channel.
SEO: On-page optimization, content clusters, and local citations.
PPC:
Search: High-performing keywords, ad extensions, bid strategies
Display/Retargeting: Custom audiences, dynamic creatives
Social:
Instagram Stories & Reels for awareness
Facebook Lead Ads for prospect capture
Email: Welcome series, abandoned-cart flows, and monthly newsletters.
Roles & Responsibilities: Campaign owner, copywriter, designer, and analyst.
Timeline & Milestones:
Weeks 1–2: Audit & setup
Weeks 3–4: Creative production & QA
Month 2: Launch & initial optimizations
Budget Allocation: Percentage split by channel and phase.
Tech Stack: Google Analytics, Ads Manager, CRM integration, and email automation platform.
Dashboard & Reporting: Real-time KPIs for traffic, leads, conversions, and ROAS.
Cadence:
Weekly pulse reports
Monthly strategic reviews with actionable recommendations
Optimization Loop: Continuous A/B tests, bid adjustments, and creative refreshes.
