strategy

Our mission is connect visual identity with communication, analyze your business, market, and competitors. We work to clarify your purpose, find your voice, understand your customers, and define your goals.

_01

positioning

Positioning is the core of a brand. It determines what a brand is, its benefits and competitive advantages, and what it means to the target market. Shortly, Brand Positioning creates an emotional connection with consumers and the audience. It’s how you want your organization to be perceived in their minds and among competitors.

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user profiles

We cross our discovery from customer segmentation to user profiles personas that represent a brand’s target markets, then map out multiple scenarios in which those personas might interact with a brand. Detailing informed interactions helps us predict pain points and cater insight into functionality and user behavior.

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consumer & revenue segmentation

Segmentation is a must-have tool to reveal consumer needs and potential for growth. By digging into behaviors, motivations, and frustrations of a specific segment within a target niche, we can spot unfulfilled needs and flip them to competitive advantage.

_04

brand attributes

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They tell their personality, functionality, and charisma through language, imagery, actions, and expectations. Attributes are what allow us to recognize brands.

_05

competitive audit

A detailed competitive analysis is crucial for any emerging or evolving business. This process identifies the strengths and weaknesses of a brand’s competitive landscape. It grants your business to a better understanding of the market, targets customers more energetically, and guides to make intelligent decisions about how to grow your business.