Want to take your brand to the next level?

Our onboarding process is designed to help us understand your brand and its unique needs.

This ensures we develop a tailored strategy that aligns with your goals, resonates with your audience, and sets you apart from competitors.

The following questions are thoughtfully crafted to gather key insights, and each response will guide us in building a solid foundation for your brand’s success.

01_Personal details

We kindly request some personal details to better understand your preferences, needs, and how we can best serve you. This information helps us tailor our services to align with your goals and ensures effective communication throughout our collaboration. Rest assured, all your information will be handled with the utmost care and confidentiality.

*First Name

*Last Name

Please share your email address so we can communicate efficiently and provide updates promptly. Your information will be kept confidential and used only for service-related purposes.

*Email

02_Business Overview

_What is the name of your business?

Help us identify your brand and ensure consistency across all touchpoints.

*Business Name

02_Business Overview

_What does your business do?

Provide a brief overview of your products or services to understand your industry and core offerings.

*Use a succinct, objective description.

02_Business Overview

_What are your business goals?

This will clarify your short-term and long-term objectives to align the strategy with your aspirations.

*Goals for the next 1 year, 5 years, and 10 years.

02_Business Overview

_What inspired you to start your business?

Sharing your story helps us connect with your brand’s purpose and vision.

*Once upon a time. At the beginning everything was dark and then we create the light.

02_Business Overview

_Do you have a mission statement or core values?

Your Brand Heart

If yes, please share them.

These define your brand’s guiding principles and help us craft authentic messaging.

*List your purpose, vision, mission, and values:

02_Business Overview

_How is your brand currently perceived?

_Does it align with your Brand Heart?

Describe how your brand is currently viewed in the market.

How the world see your brand or business.

*Current Brand Perception:

02_Business Overview

_What do you want your brand to be known for?

_How do you want to be perceived?

Share your vision for how you want your brand to be perceived.

*Desired Brand Position:

03_Brand Identity

_What are your brand colors, fonts, and any visual elements you’ve established?

Let us know about your brand’s colors, fonts, or logos to maintain or enhance your visual presence.

Here you can share your Brand Manual. Design System Document. Logo Guidelines or any other document which help us understand and visualize your current Brand Identity.

Upload your brand documents here. Max file size 10 MB

X

Allowed Extentions

pdf | jpg | jpeg | png | tif | tiff

04_Target Audience

_Who are your ideal customers?

Understanding your audience demographics helps us tailor the strategy to their needs.

(Demographics, interests, professions, etc.)

04_Target Audience

_What challenges or pain points do your customers face that your brand solves?

Knowing their challenges helps position your brand as the solution.

Customer Pain Points:

04_Target Audience

_What motivates your customers to choose your products / services?

This provides insight into what drives customer loyalty and decision-making.

Motivators for Choosing Your Brand:

04_Target Audience

_Are there any secondary audiences you’d like to target?

Identify other groups you’d like to attract for potential growth.

Secondary Audiences:

05_Competitive Landscape

_Who are your main competitors?

Understanding your competition helps us position your brand more effectively.

Main Competitors:

05_Competitive Landscape

_What differentiates your brand from your competitors?

Highlight what sets your brand apart to emphasize your competitive edge.

Unique Differentiators:

05_Competitive Landscape

_What do you admire about your competitors' branding?

Identifying what works (and doesn’t) for competitors can inspire improvements.

Competitor Branding Insights:

05_Competitive Landscape

_Are there any competitors you’d like to avoid emulating?

Helps steer the strategy in a direction aligned with your unique identity.

Brands to Avoid Emulating:

06_Brand Messaging

_What is your brand’s primary value proposition?

_What makes your offering unique?

Define what makes your offering unique and why it matters.

Primary Value Proposition:

06_Brand Messaging

_What tone of voice do you want your brand to use?

Helps ensure all communication resonates with your audience.

(e.g., casual, authoritative, inspirational)

Tone of Voice:

06_Brand Messaging

_Are there specific words, phrases, or themes you want associated with your brand?

These help shape your messaging and brand narrative.

Preferred Keywords or Themes:

06_Brand Messaging

_Do you have a tagline or slogan? If not, would you like help developing one?

Share existing taglines or indicate if you’d like assistance creating one.

Tagline or Slogan:

07_Marketing Goals

_What marketing channels have been most effective for your brand?

Let us know what works for your brand to build on successful efforts.

(e.g., social media, email, SEO)

Effective Marketing Channels:

07_Marketing Goals

_What is your primary marketing goal?

Define the focus—awareness, engagement, or conversion—for targeted strategies.

(e.g., awareness, lead generation, sales)

Primary Marketing Goal:

07_Marketing Goals

_Do you have an existing content strategy? If yes, please share an overview.

Helps align branding efforts with your current content approach.

Content Strategy Overview:

07_Marketing Goals

_What role do you see social media playing in your branding efforts?

Clarify how social media fits into your overall branding goals.

Social Media Role:

08_Brand Challenges

_What challenges are you currently facing in building your brand?

Identifying obstacles helps us create solutions to overcome them.

Current Branding Challenges:

08_Brand Challenges

_Are there any misconceptions about your brand or industry you’d like to address?

This ensures messaging accurately reflects your brand.

Addressing Misconceptions:

08_Brand Challenges

_What would success look like for your brand strategy?

Define what success looks like for this collaboration.

Success Metrics:

09_Logistics & Preferences

_Do you have a set timeline for your branding or rebranding project?

Helps prioritize and deliver outcomes within your expected schedule.

Project Timeline:

09_Logistics & Preferences

_What is your allocated budget for branding and marketing efforts?

Understanding your budget ensures realistic and effective strategy development.

10_Final Steps in the Onboarding Process

1 _ Submit the Completed Questionnaire:

Once we receive your responses, our team will analyze the information to understand your brand’s needs deeply.

2 _ Initial Strategy Session:

We’ll schedule a consultation to discuss your answers, clarify details, and outline the next steps.

3 _ Custom Strategy Development:

Using the insights gathered, and budget approval. We’ll craft a personalized brand strategy tailored to your goals and audience.

4 _ Review and Implementation:

You’ll review the proposed strategy, and together, we’ll refine and implement it to position your brand for success.

By ticking this box, you agree to receive marketing related electronic communications from bd CREATIVE STUDIO, including news, events, updates, and promotional emails. You may withdraw your consent and unsubscribe from these at any time, for example by clicking the unsubscribe link included in our emails.For more information about how bd CREATIVE STUDIO handles your data please read our Data Policy.

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I Agree

Want to take your brand to the next level?

01_Personal details

02_Business Overview

_What is the name of your business?

02_Business Overview

_What does your business do?

02_Business Overview

_What are your business goals?

02_Business Overview

_What inspired you to start your business?

02_Business Overview

_Do you have a mission statement or core values?Your Brand Heart

02_Business Overview

_How is your brand currently perceived? _Does it align with your Brand Heart?

02_Business Overview

_What do you want your brand to be known for?_How do you want to be perceived?

03_Brand Identity

_How would you describe your brand’s personality?

03_Brand Identity

_What are your brand colors, fonts, and any visual elements you’ve established?

04_Target Audience

_Who are your ideal customers?

04_Target Audience

_What challenges or pain points do your customers face that your brand solves?

04_Target Audience

_What motivates your customers to choose your products / services?

04_Target Audience

_Are there any secondary audiences you’d like to target?

05_Competitive Landscape

_Who are your main competitors?

05_Competitive Landscape

_What differentiates your brand from your competitors?

05_Competitive Landscape

_What do you admire about your competitors' branding?

05_Competitive Landscape

_Are there any competitors you’d like to avoid emulating?

06_Brand Messaging

_What is your brand’s primary value proposition?_What makes your offering unique?

06_Brand Messaging

_What tone of voice do you want your brand to use?

06_Brand Messaging

_Are there specific words, phrases, or themes you want associated with your brand?

06_Brand Messaging

_Do you have a tagline or slogan? If not, would you like help developing one?

07_Marketing Goals

_What marketing channels have been most effective for your brand?

07_Marketing Goals

_What is your primary marketing goal?

07_Marketing Goals

_Do you have an existing content strategy? If yes, please share an overview.

07_Marketing Goals

_What role do you see social media playing in your branding efforts?

08_Brand Challenges

_What challenges are you currently facing in building your brand?

08_Brand Challenges

_Are there any misconceptions about your brand or industry you’d like to address?

08_Brand Challenges

_What would success look like for your brand strategy?

09_Logistics & Preferences

_Do you have a set timeline for your branding or rebranding project?

09_Logistics & Preferences

_What is your allocated budget for branding and marketing efforts?

09_Logistics & Preferences

_Are there any specific deliverables or outcomes you expect from this collaboration?

10_Final Steps in the Onboarding Process

1 _ Submit the Completed Questionnaire:

2 _ Initial Strategy Session:

3 _ Custom Strategy Development:

4 _ Review and Implementation:

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_Do you have a mission statement or core values?

Your Brand Heart

_How is your brand currently perceived?

_Does it align with your Brand Heart?

_What do you want your brand to be known for?

_How do you want to be perceived?

_What is your brand’s primary value proposition?

_What makes your offering unique?

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