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Design
System

Overview
Construction
Clearspace
Color & scale
Placement
Partnerships
Social icons
Social icon construction
Typeface as logo
Logo guidance
Logo applications
Localization

Overview
Brand Architecture
Visual Hierarchy
Sub-brands
Organizational brands
Programs
Products
Features
Internal Teams
Partnerships
Names in copy
Brand Architecture Guidance
Applications

Overview
Primary Brand Colors
Safety Color
Secondary Colors
Usage Proportions
Specialty Colors
Color Guidance
Color Applications

Overview
The Frame
Layout
Grid Setup
Composition Guidance
Composition Applications

Overview
System icons
Construction
Dimensional icons
Iconography applications

Overview
Principles
Construction
Types
Composition
Color Palettes
Illustration Guidance
Illustration Applications

Overview
Elements
States
Typography in motion
Transitions
Title cards
Supers
Lower thirds
End cards
Motion Applications

Overview
Interactions
Composition
Casting
Lighting & Color
Locations
Shot List
Photography Guidance
Photography Applications

Overview
Core
Supporting
Applications
Tools & Tips
Quick Editing Tips

Overview
Main Typography
Pairings
Hierarchy
Calls to Action
Imagery
Typography Guidance
Typography Applications

Logo

Optical kerning create equal perceived space between letters. Polished weight, and detailed, well-delineated placing with the spatial relationship between other content all support to create an instantly recognizable as possible at all sizes and in all contexts.

Logo

bd CREATIVE STUDIO Logo

Construction

bd CREATIVE STUDIO logo is based on a simple shape. It is carefully composed to create cohesion while allowing perfect legibility at any size on any application. The dynamic junction between the b and d generates and infinity continuity surrounded by a circular shape making the logo a memorable symbol.

bd CREATIVE STUDIO Logo Discovery

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