Positioning is the core of a brand. It determines what a brand is, its benefits and competitive advantages, and what it means to the target market. Shortly, Brand Positioning creates an emotional connection with consumers and the audience. It’s how you want your organization to be perceived in their minds and among competitors.
We cross our discovery from customer segmentation to user profiles personas that represent a brand’s target markets, then map out multiple scenarios in which those personas might interact with a brand. Detailing informed interactions helps us predict pain points and cater insight into functionality and user behavior.
Segmentation is a must-have tool in Brand Strategy to reveal consumer needs and potential for growth. By digging into behaviors, motivations, and frustrations of a specific segment within a target niche, we can spot unfulfilled needs and flip them to competitive advantage.
Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They tell their personality, functionality, and charisma through language, imagery, actions, and expectations. Attributes are what allow us to recognize brands.
A detailed competitive analysis is crucial for any emerging or evolving business. This process identifies the strengths and weaknesses of a brand’s competitive landscape. Also, the opportunities and possible threats, this is in short, a S.W.O.T. It grants your business to a better understanding of the market, target customers more energetically, and guides to make intelligent decisions about how to grow your business.